SEO Tutorial For Beginners in .. the main content of the quality raters guidelines (official PDF), but we have been told by Google it is not. Web spammers used Search Engine Optimization (SEO) techniques to increase search-ranking of web sites. In this paper we have study the essentials SEO techniques, such as; directory submission, keyword generation and link exchanges. This paper also describes the pros and cons of. Common SEO Abuse Techniques. 15 . a free PDF checklist of all the SEO tools I use. You may

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SEO Guide. Comprehensive SEO Guide & Tutorial for Beginners. This SEO guide is designed for those who are new to the world of search engine optimization. We used SEO techniques, which are widely used as a strategy for .com/en// webmasters/docs/ . Effective SEO techniques help you get more potential customers to your website. Ensure that you define your market first before engaging in SEO techniques.

Aaron Wall, It is time to focus on the user when it comes to content marketing, and the bottom line is you need to publish unique content free from any low-quality signals if expect some sort of traction in Google SERPs Search Engine Result Pages.

SEO copywriting is a bit of a dirty word — but the text on a page still requires optimised, using familiar methods, albeit published in a markedly different way than we, as SEO, used to get away with. When it comes to writing SEO-friendly text for Google, we must optimise for u ser intent, not simply what a user typed into Google.

Google has plenty of options when rewriting the query in a contextual way, based on what you searched for previously, who you are, how you searched and where you are at the time of the search. Yes, you must write naturally and succinctly in , but if you have no idea the keywords you are targeting, and no expertise in the topic, you will be left behind those that can access this experience. Naturally, how much text you need to write, how much you need to work into it, and where you ultimately rank, is going to depend on the domain reputation of the site you are publishing the article on.

SEOs have understood user search intent to fall broadly into the following categories and there is an excellent post on Moz about this. When it comes to rating user satisfaction , there are a few theories doing the rounds at the moment that I think are sensible. Google could be tracking user satisfaction by proxy. A user clicks a result and bounces back to the SERP, pogo-sticking between other results until a long click is observed.

Google has this information if it wants to use it as a proxy for query satisfaction. For more on this, I recommend this article on the time to long click.

Once you have the content, you need to think about supplementary content and secondary links that help users on their journey of discovery. A website that does not link out to ANY other website could be interpreted accurately to be at least, self-serving. For more on primary main content optimisation see:: For me, a perfect title tag in Google is dependant on a number of factors and I will lay down a couple below but I have since expanded page title advice on another page link below ;.

I think title tags, like everything else, should probably be as simple as possible, with the keyword once and perhaps a related term if possible. If you are relying on meta-keyword optimisation to rank for terms, your dead in the water. What about other search engines that use them? Hang on while I submit my site to those 75, engines first [sarcasm! Yes, ten years ago early search engines liked looking at your meta-keywords.

Forget about meta-keyword tags — they are a pointless waste of time and bandwidth. So you have a new site. Sometimes competitors might use the information in your keywords to determine what you are trying to rank for, too…. Forget whether or not to put your keyword in it, make it relevant to a searcher and write it for humans, not search engines.

If you want to have this word meta description which accurately describes the page you have optimised for one or two keyword phrases when people use Google to search, make sure the keyword is in there.

Google looks at the description but it probably does not use the description tag to rank pages in a very noticeable way. Sometimes, I will ask a question with my titles, and answer it in the description, sometimes I will just give a hint. That is a lot more difficult in as search snippets change depending on what Google wants to emphasise to its users.

Sometimes I think if your titles are spammy, your keywords are spammy, and your meta description is spammy, Google might stop right there — even they probably will want to save bandwidth at some time. So, the meta description tag is important in Google, Yahoo and Bing and every other engine listing — very important to get it right.

Googles says you can programmatically auto-generate unique meta descriptions based on the content of the page. No real additional work is required to generate something of this quality: I think it is very important to listen when Google tells you to do something in a very specific way, and Google does give clear advice in this area. By default, Googlebot will index a page and follow links to it. At a page level — it is a powerful way to control if your pages are returned in search results pages.

I have never experienced any problems using CSS to control the appearance of the heading tags making them larger or smaller. How many words in the H1 Tag? As many as I think is sensible — as short and snappy as possible usually. As always be sure to make your heading tags highly relevant to the content on that page and not too spammy, either. Use ALT tags or rather, ALT Attributes for descriptive text that helps visitors — and keep them unique where possible, like you do with your titles and meta descriptions.

The title attribute should contain information about what will happen when you click on the image. From my tests, no. From observing how my test page ranks — Google is ignoring keywords in the acronym tag. You do not need clean URLs in site architecture for Google to spider a site successfully confirmed by Google in , although I do use clean URLs as a default these days, and have done so for years.

However — there it is demonstrable benefit to having keywords in URLs. The thinking is that you might get a boost in Google SERPs if your URLs are clean — because you are using keywords in the actual page name instead of a parameter or session ID number which Google often struggles with.

I optimise as if they do, and when asked about keywords in urls Google did reply:. I believe that is a very small ranking factor. Then it is fair to say you do get a boost because keywords are in the actual anchor text link to your site, and I believe this is the case, but again, that depends on the quality of the page linking to your site. That is, if Google trusts it and it passes Pagerank! Sometimes I will remove the stop-words from a URL and leave the important keywords as the page title because a lot of forums garble a URL to shorten it.

Most forums will be nofollowed in , to be fair, but some old habits die-hard. It should be remembered it is thought although Googlebot can crawl sites with dynamic URLs; it is assumed by many webmasters there is a greater risk that it will give up if the URLs are deemed not important and contain multiple variables and session IDs theory.

As standard , I use clean URLs where possible on new sites these days, and try to keep the URLs as simple as possible and do not obsess about it. Having a keyword in your URL might be the difference between your site ranking and not — potentially useful to take advantage of long tail search queries.

I prefer absolute URLs. Google will crawl either if the local setup is correctly developed. This is entirely going to a choice for your developers. Some developers on very large sites will always prefer relative URLS. I have not been able to decide if there is any real benefit in terms of ranking boost to using either. I used to prefer files like. Google treats some subfolders….. Personally, as an SEO, I prefer subdirectories rather than subdomains if given the choice, unless it really makes sense to house particular content on a subdomain, rather than the main site as in the examples John mentions.

I thought that was a temporary solution. If you have the choice, I would choose to house content on a subfolder on the main domain. Recent research would still indicate this is the best way to go:. I prefer PHP these days even with flat documents as it is easier to add server side code to that document if I want to add some sort of function to the site.

It is important that what Google Googlebot sees is exactly what a visitor would see if they visit your site. Blocking Google can sometimes result in a real ranking problem for websites. If Google has problems accessing particular parts of your website, it will tell you in Search Console.

If you are a website designer, you might want to test your web design and see how it looks in different versions of Microsoft Windows Internet Explorer. Does Google rank a page higher because of valid code?

I love creating accessible websites but they are a bit of a pain to manage when you have multiple authors or developers on a site. If your site is so badly designed with a lot of invalid code even Google and browsers cannot read it, then you have a problem.

Where possible, if commissioning a new website, demand, at least, minimum web accessibility compliance on a site there are three levels of priority to meet , and aim for valid HTML and CSS.

It is one form of optimisation Google will not penalise you for. I link to relevant internal pages in my site when necessary.

I silo any relevance or trust mainly via links in text content and secondary menu systems and between pages that are relevant in context to one another.

I do not obsess about site architecture as much as I used to…. This is normally triggered when Google is confident this is the site you are looking for, based on the search terms you used. Sitelinks are usually reserved for navigational queries with a heavy brand bias, a brand name or a company name, for instance, or the website address.

Google likes to seem to mix this up a lot, perhaps to offer some variety, and probably to obfuscate results to minimise or discourage manipulation. Sometimes it returns pages that leave me scratching my head as to why Google selected a particular page appears. Sitelinks are not something can be switched on or off, although you can control to some degree the pages are selected as site links.

This works for me, it allows me to share the link equity I have with other sites while ensuring it is not at the expense of pages on my domain. Try it. Check your pages for broken links. Seriously, broken links are a waste of link power and could hurt your site, drastically in some cases.

Google is a link-based search engine — if your links are broken and your site is chock full of s you might not be at the races. For example and I am talking internally here — if you took a page and I placed two links on it, both going to the same page? OK — hardly scientific, but you should get the idea. Or will it read the anchor text of both links, and give my page the benefit of the text in both links especially if the anchor text is different in both links?

Will Google ignore the second link? What is interesting to me is that knowing this leaves you with a question. If your navigation array has your main pages linked to in it, perhaps your links in content are being ignored, or at least, not valued. I think links in body text are invaluable. Does that mean placing the navigation below the copy to get a wide and varied internal anchor text to a page? Also, as John Mueller points out, Google picks the best option to show users depending on who they are and where they are.

So sometimes, your duplicate content will appear to users where relevant. This type of copying makes it difficult to find the exact matching original source. These types of changes are deliberately done to make it difficult to find the original source of the content. How do you get two listings from the same website in the top ten results in Google instead of one in normal view with 10 results. Generally speaking, this means you have at least two pages with enough link equity to reach the top ten results — two pages very relevant to the search term.

You can achieve this with relevant pages, good internal structure and of course links from other websites. Some SERPs feature sites with more than two results from the same site. It is incredibly important in to create useful and proper pages.

This will help prevent Google recording lots of autogenerated thin pages on your site both a security risk and a rankings risk. I will highlight a poor page in my audits and actually programmatically look for signs of this issue when I scan a site. Use language that is friendly and inviting. Make sure your page uses the same look and feel including navigation as the rest of your site.

Think about providing a way for users to report a broken link. In order to prevent pages from being indexed by Google and other search engines, make sure that your webserver returns an actual HTTP status code when a missing page is requested.

A good page and proper setup prevents a lot of this from happening in the first place. Pages may lack MC for various reasons. Sometimes, the content is no longer available and the page displays an error message with this information.

This is normal, and those individual non-functioning or broken pages on an otherwise maintained site should be rated Low quality. This is true even if other pages on the website are overall High or Highest quality.

The issue here is that Google introduces a lot of noise into that Crawl Errors report to make it unwieldy and not very user-friendly. A lot of broken links Google tells you about can often be totally irrelevant and legacy issues. Google could make it instantly more valuable by telling us which s are linked to from only external websites.

I also prefer to use Analytics to look for broken backlinks on a site with some history of migrations, for instance.

John has clarified some of this before, although he is talking specifically I think about errors found by Google in Search Console formerly Google Webmaster Tools:. If you are making websites and want them to rank, the and Quality Raters Guidelines document is a great guide for Webmasters to avoid low-quality ratings and potentially avoid punishment algorithms.

You can use redirects to redirect pages, sub-folders or even entire websites and preserve Google rankings that the old page, sub-folder or websites enjoyed. This is the best way to ensure that users and search engines are directed to the correct page. Redirecting multiple old pages to one new page works too if the information is there on the new page that ranked the old page.

Pages should be thematically connected if you want the redirects to have a SEO benefit. My general rule of thumb is to make sure the information and keywords on the old page are featured prominently in the text of the new page — stay on the safe side.

You need to keep these redirects in place for instance on a linux apache server, in your htaccess file forever. John Mueller, Google. If you need a page to redirect old URLs to, consider your sitemap or contact page.

As long as the intention is to serve users and create content that is satisfying and more up-to-date — Google is OK with this. As a result, that URL may be crawled and its content indexed. However, Google will also treat certain mismatched or incorrect redirects as soft type pages, too. And this is a REAL problem in , and a marked change from the way Google worked say ten years ago.

It essentially means that Google is not going to honour your redirect instruction and that means you are at risk of knobbling any positive signals you are attempting to transfer through a redirect. Sometimes it is useful to direct visitors from a usability point of view, but sometimes that usability issue will impact SEO benefits from old assets.

If I want to boost that pages relevance for that KEYWORD at the center of any redirects, I will ensure the new page content is updated and expanded upon if it is of genuine interest to a user.

Links may point to your site using both the www and non-www versions of the URL for instance, http: The preferred domain is the version that you want used for your site in the search results. Simply put, https: It keeps it simple when optimising for Google.

If you want to know more, see how to use canonical tags properly. Other pages, every couple of months. Again — best practice.

Google has said very recently XML and RSS are still a very useful discovery method for them to pick out recently updated content on your site.

SEO Tutorial for Beginners

Remember — Google needs links to find all the pages on your site, and links spread Pagerank, that help pages rank — so an XML sitemap is never a substitute for a great website architecture. Google wants evaluators to find out who owns the website and who is responsible for the content on it. The above information does not need to feature on every page, more on a clearly accessible page.

If the business is a member of a trade or professional association, membership details, including any registration number, should be provided. Consider also the Distance Selling Regulations which contain other information requirements for online businesses that sell to consumers B2C, as opposed to B2B, sales.

While you are editing your footer — ensure your copyright notice is dynamic and will change year to year — automatically. This little bit of code will display the current year. You can take your information you have from above and transform it with Schema. I got yellow stars in Google within a few days of adding the code to my website template — directly linking my site to information Google already has about my business. Flash is a propriety plug-in created by Macromedia to infuse albeit fantastically rich media for your websites.

The W3C advises you avoid the use of such proprietary technology to construct an entire site. We will remove Flash completely from Chrome toward the end of Flash, in the hands of an inexperienced designer, can cause all types of problems at the moment, especially with:. Note that Google sometimes highlights if your site is not mobile friendly on some devices. And on the subject of mobile-friendly websites — note that Google has alerted the webmaster community that mobile friendliness will be a search engine ranking factor in This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Html5 is the preferred option over Flash these days, for most designers. If you are new to web design, avoid things like Flash and JavaScript, especially for elements like scrolling news tickers, etc. These elements work fine for TV — but only cause problems for website visitors. Keep layouts and navigation arrays consistent and simple too. First — for I have witnessed VERY slow websites of 10 seconds and more negatively impacted in Google, and second, from statements made by Googlers:.

Google might crawl your site slower if you have a slow site. My latest research would indicate as fast as possible. Easier said than done. In the video above you hear from at least one spam fighter that would confirm that at least some people are employed at Google to demote sites that fail to meet policy:. So, for the long term, on primary sites, once you have cleaned all infractions up, the aim is to satisfy users by:.

It still leaves out some of the more complicated technical recommendations for larger sites. I usually find it useful to keep an eye on what Google tells you to avoid in such documents, which are:. Users dislike clicking a search engine result only to land on another search result page on your site. Of course, you combine the above together with the technical recommendations in Google guidelines for webmasters. On Page SEO is not as simple as a checklist any more of keyword here, keyword there.

Now, consultants need to be page-centric abstract, I know , instead of just keyword centric when optimising a web page for Google. One filter may be kicking in keeping a page down in the SERPs while another filter is pushing another page up.

You might have poor content but excellent incoming links, or vice versa. You might have very good content, but a very poor technical organisation of it. The key to a successful campaign, I think, is persuading Google that your page is most relevant to any given search query. Next time you are developing a page, consider what looks spammy to you is probably spammy to Google. Ask yourself which pages on your site are really necessary.

Which links are necessary? Which pages on the site are emphasised in the site architecture? Which pages would you ignore?

You can help a site along in any number of ways including making sure your page titles and meta tags are unique but be careful. There are no hard and fast rules to long-term ranking success, other than developing quality websites with quality content and quality links pointing to it. The aim is to build a satisfying website and build real authority! Make mistakes and learn from them by observation. If they were, I would be a black hat full time.

So would everybody else trying to rank in Google. The majority of small to medium businesses do not need advanced strategies because their direct competition has not employed these tactics either. This site was a couple of years old, a clean record in Google, and a couple of organic links already from trusted sites.

This domain had the authority and capability to rank for some valuable terms, and all we had to do was to make a few changes on the site, improve the depth and focus of website content, monitor keyword performance and tweak page titles.

A lot of businesses can get more converting visitors from Google simply by following basic principles and best practices:. I was very curious about the science of optimisation I studied what I could but it left me a little unsatisfied.

Misinformation is an obvious one. Even if you think a theory holds water on some level. I try to update old posts with new information if I think the page is only valuable with accurate data. One that is constantly in change. Professional SEO is more a collection of skills, methods and techniques.

It is more a way of doing things, than a one-size-fits-all magic trick. Good text, simple navigation structure, quality links. To be relevant and reputable takes time, effort and luck, just like anything else in the real world, and that is the way Google want it. It takes time to generate the data needed to begin to formulate a campaign, and time to deploy that campaign.

Google wants to return quality pages in its organic listings, and it takes time to build this quality and for that quality to be recognised. It takes time too to balance your content, generate quality backlinks and manage your disavowed links. Google knows how valuable organic traffic is — and they want webmasters investing a LOT of effort in ranking pages.

Web optimisation is a marketing channel just like any other and there are no guarantees of success in any, for what should be obvious reasons. There are no guarantees in Google Adwords either, except that costs to compete will go up, of course.

There are no guarantees — despite claims from some companies. What you make from this investment is dependent on many things, not least, how suited your website is to convert visitors into sales. It depends entirely on the quality of the site in question and the level and quality of the competition, but smaller businesses should probably look to own their niche, even if limited to their location, at first.

Note; these rules for inclusion can and do change. The Google Webmaster Channel is also a useful resource for beginners to subscribe to. I have also published my SEO guide as a free Ebook. I am based in the UK and most of my time is spent looking at Google. Google is BIG — with many different country-specific search engines with wildly different results in some instances.

I do all my testing on Google. I write and publish to my blog to keep track of thoughts and get feedback from industry and peers. As a result, of this strategy, I get about K visitors a month from Google.

There are no warranties with this guide or any information you find on my site — it is a free pdf. Alternatively, sign up for my email newsletter. The author does not vouch for third party sites or any third party service. Visit third party sites at your own risk. I am not directly partnered with Google or any other third party.

This website uses cookies only for analytics and basic website functions. This article does not constitute legal advice. The author does not accept any liability that might arise from accessing the data presented on this site. Links to internal pages promote my own content and services. If you need any help with any seo-related project, please contact me to discuss your requirements. I have almost 20 years experience optimising websites from the smallest to the very largest sites.

Free Quote. Moderated by Shaun Anderson. About Us. Privacy Policy. Terms of Use. Back To Top. February 20th, Some of the techniques above are simply genius. When you think about SEO non-stop ideas like these tend to crop up as I go about my day. Awesome post Brian! Well, these seo techniques are great but also very hard working. The niche, on I am working, is also so hard: I would seriously pay to pickup all these tips.

Thanks for providing such great value. Brian, I really enjoyed the post. Definitely keep me posted with how that broken link building tip works out for you. But seriously, I appreciate your kind words. I knew about Alltop but just ignored it or maybe I was being lazy. I am going to set this page as the background image for my computer to remind me of the proper way to build links.

Blimey Brian, I think this is your best post ever! Gonna be coming back and going through each tip one by one! Am going to implement this immediately and record the results. Also loved the first tip about finding dead links on Wikipedia. Anyway, thanks man for all these insights. Anyway, happy to have helped you find some white hat strategies you can use to beat up on the competition. Holy Crap! This is insane! Super actionable tips!

Thanks for the ideas Brian. Once again you overdelivered Brian. Awesome actionable tips with many of them being real eye opener and actually very easy to implement. Thanks a lot for spending the time to bring all those together.

Thanks for your comment, Eric. This list is great, thank you so much for posting! Not only are the tactics creative and unique, but you did an excellent job outlining each with step by step instructions, including great visuals, and providing concrete examples on how to implement the linking tactic.

My favorite is probably the Flippa tactic. Amazing for pulling information on how other webmasters were able to acquire links, etc. Thanks again! Excellent resource as always Brian. These tips are Golden and anyone who wants results can pick any of these techniques and make them work like Richard from Clambr. Of the thousands of people that read a post like this, unfortunately very few people will actually put it into action like Richard did with my Skyscraper Technique post.

Totally agree with you on this one. It is a common trait I guess. Brian, You hit a grand slam with this great article. I have learned a bunch of new techniques. Thank you so much for the work you put into it. I wait with bated breath for your always totally awesome linkbuilding posts, Brian. You do indeed deliver the goods. Now off to Tweet and share. Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time.

However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies. And in the SEO space, a lot of that work comes from testing different strategies to see what works and then scaling them. Rocking as always. Thanks Rajesh. Let me know how reverse engineering those inner pages work out. Brian you have just found yourself a new reader.

Keep it up! Hi Brian, Just wanted to say thanks for another great read. The options are all very helpful and some slightly easier to do than others but as always its trial and error starting with the ones that suit you most. Thanks again. I am speechless… there are more tips in this article than in most SEO guides I have downloadd in the last three years. Another amazing post, Brian. I especially love that you cited actual studies to back up your points. Putting these to work soon!

Thanks Mike! Hands down…sometimes I wonder how do you get so much link building ideas. We often see posts on how to get blog topic ideas or ideas on creating visuals but nobody ever talked about new link building ideas.

The ways you showed here some are absolutely unheard to me. I honestly come up with most of my link building strategies by testing a million different things.

I love the idea to offer that as a service. Just curious, when you do it for clients do they create an email for you that you can mail from their name or do you mail from out your own company? Good question. I usually get an email set up from their email address ie. Great tips and the instructions are clear as daylight. This page gets a bookmark from me! Thanks Jeff.

I really appreciate that. I tried to make the steps crystal clear so that people could use all of the techniques. Thanks for dropping by, Ken. No BS — straight to the point. To add on to your flippa idea, look at the domain-only section.

Chances are when a domain is for sale, or after it has sold, file structures have changes, pages have died. GREAT creative approach for finding broken links. This is an awesome list of tips Brian! I like the idea of using Wikipedia to get keywords ideas! Great job! There are a ton of great ideas in the contents box alone. This is easily one of my best read posts so far. Can not digest this yummy delight in one go. Bookmarking it for future reference. Read…picked up jaw from the floor…read again…shook my head and smiled…bookmarked and now reading again!

I love these gems you post every so often and looking forward to your next online course. I really enjoy putting these thorough guides together. Along with delicious I search on scoop. If they liked an article related to a year.. Got some fantastic links recently because of it. I for some reason never thought to use scoop. But it makes perfect sense. And because scoop. Goodness me! How can any one share such awesome tips on public! Thanks Brain! You are the best link building guy I have ever followed!

As always: Good point about Delicious. As another Backlinko reader Christian Sculthorp pointed out in the comments you can use scoop. I mean it will never count? But those main pages needs the most links…. That second link will still help you because it will pass extra PR to that page. That being said, Google is more sophisticated than when a lot of these came out so they may count both anchors. But to stay on the safe side I recommend adding keywords to navigation links if possible.

Incredible post. You are one of the ONLY guys out there who publishes advanced techniques that are actionable.

You deserve every bit of success you get. Very impressive strategies Brain, thanks for letting us know. This is the reason why I have subscribed to you email newsletter.

You basically had me hooked after you mentioned the Wikipedia dead link technique. Ted, glad I could hook you up with a new strategy. Let me know how the Wikipedia dead link strategy works out for you. I like that Brian. Only improvement I can see if point 14 to find top list of blogs. I had no idea you could do that. Love the wikipedia one too. Thanks for those search strings, Paul. How can you know these kinds of techniques? It is unbelievable! You really are a genius Brian.

Your SEO techniques are unique and your effort to write all these information here is amazing! Some brilliant suggestions Brian, I will certainly be using some of these ideas on my new site. Thanks and keep up the good work! Your content makes me feel like an infant, but motivates me to do better with my own!

Darn it. More work that will produce great results. Bang goes my evenings. Great thinking and creativity and thanks for sharing for free Brian. My pleasure, John. No worries about not sharing it. Let me know if you have any questions about one of the strategies. Brian, this article is amazing as always. I would love to read any on page optimization related articles, could you recommend something really useful? Actually, I published this on-page SEO guide a few months ago: If you then build up your online brand, as your site gets more popular you could potentially rank for quite a few if these self- invented keywords.

Cheers mate! Glad you liked that one. The name also helps the technique and by proxy you , more memorable in general. A post with lots of good stuff Brian. Thanks Christopher. Love this Brian… You never disappoint! I have had some amazing results using your skyscraper technique so will be definitely taking a closer look at some of these ideas. Keep up the great work mate. Aaaon, glad you found the post helpful.

Hi Brian,thanks for amazing seo techniques: I have an authority site in Mens Health niche about pages. These Pages have no obls.

How is the best way to optimised on page seo this content? Have to begin give some outbound links from each page,or the best practise is to concetrate to specific pages that send links for ranking? Look for resources that would help make the article better and link out to those.

My pleasure, Josh. Thanks again for your comment man. Have an awesome weekend. This is one of the best if not the best ever seo techniques that i read in a very long time.

I follow a lot of authority seo bloggers but you provide a list these techniques that is new to me. The one about wikipidea is high on the list of to do. Also, i have a question here. How many add inner pages that we should add in a post so as not to harm our ranking? Does google take into the account of linking of inner pages of our post when they decide to rank our page? I usually add around links to internal links per post, depending on a the length of the post and b what makes sense for that article.

Fantastic stuff, as usual, Brian. The First Link Priority Rule is always one that causes me great angst. I often get torn between search engines and usability when it comes to the main navigation bar. You can hardly target your keywords with that one without it being anything but awkward. Fortunately, Google puts more weight on the anchor text of external links anyway. Happy to hear that, Mike. Awesome list Brian, definitely gives us a lot of value. I also like to use this tool called Google Correlate.

It helps you look at keywords that people queried when they searched the keywords you are targeting. Also SEM Rush is pretty pro for sniping competitors keywords. I might discuss both of them in a future post. Great post man! Thanks for sharing the post, Emmanuel. Let me know if any questions pop up as you read the post over the weekend. Sure, mate! You and Jason Acidre are both amazing in giving throrough instructions and tutorials with regards to this topic!

These techniques should definitely help shorten your learning curve quite a bit, Emmanuel. I agree: Jason Acidre is an SEO legend! Awesome info as usual, Brian. Gonna have to go through it a couple of times to digest the info. No SEO value, no referral traffic. I guess it depends on the niche. I agree that nofollow links pass zero SEO value. But as you said, depending on the niche and the popularity of that ehow article, you could get some decent referral traffic from that link.

Glad to hear that, Jonathan. I wish I could clone you!! Keep helping us, the way you always do… Now, will put these tips into practice and get back to you..

No problem, Miki. Happy to hear you got so much value from the article. Keep me posted on how the strategies work out for you. Great post Brian, thanks. I have learned a bunch of new SEO techniques, awesome! Really happy to hear you learned some new SEO techniques from this post, Michaela.

Hi Brian, Awesome techniques Brian, thank you so much. I am sure, I can reap great benefits from these techniques. You are simply matchless. Yesterday I was re doing our process for ideas and alltop was a part of it.

Now I have also known it was a bit spammy some of my grey sites are featured but now it seems way too bad. You have places like new York times next to random adsense blog x.

Guy kawasaki needs to really start giving some sort of influence ranking or at least culling the total crap ones. Great insights there. But I agree: AllTop should periodically go back and re-review some of the sites that are in there…or make it harder to get listed in the first place.

Thanks for your feedback, Bibiano. Hey Brian,awesome seo techniques list! Probably one of the most useful and brilliant posts that I have seen in this category.

A HUGE thank you from this newbie — going to start acting on some of these right away. My pleasure, Louise. Brian I hate you! Post is here if any of your readers are interested in how it can be done with relative ease… https: As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.

Thanks for the epic post Bryan. You really do blow me away with your intelligent SEO. Great insights, Stuart. I really like the ego-bait idea you mentioned here. Really creative stuff. Hey Brian, This article is really really awesome, Seriously you have covered all 21 points which i never read on anywhere over internet. Thanks Bhavuk! Happy to hear that you learned something new from the post. Yet again, an amazing post with some awesome techniques. Great post! Very easy to follow not just to understand, but for practising as well.

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Pity that not all of it works in non-english speaking space. Thanks, anyway. Fortunately, you can use most of the other techniques internationally. Very detailed article. You are really an SEO genius.

Hey Brian, I appreciate you for helping us out. I found your tips really helpful, including tip number And tip Use Facebook Ads for Keyword Research. Thank you. No worries, Max. You can sign up here to get notified when registration opens up again: Another great post! I really appreciate you coming up with some new, fresh ideas for SEO that I have not seen elsewhere. Awesome list Brian — thanks for sharing! Definitely going to start mixing some longer content in with my regular posts!

Do you have a faster maybe automated way to check wikipedia for dead links — that are on expired domains? Thanks Sami. Thanks Brian, I am excited about building new links to our website using some of your techniques. BTW, I have another Q: What type of ELP would you write for a construction company. I am stuck what to write about.

We work with both home owners on home improvements and on comercial projects: Each and every single tips are really helpful,especially the Facebook ads keyword trick. One thing I would like to mention that this article is too big to read and it may bore readers as well. Great, great post. So much actionable goodness here. Great great stuff thanks. Glad you enjoyed it Jason. OMG what an amazing post, you are so generous with your knowledge and time. I particularly liked No. I see you followed No.

I have you bookmarked and will be coming back here often. This is the best post i ever read about SEO on the internet. Though it took a while to read it, its really worth every second reading your posts. Thanks brain for this awesome post.

SEO Tutorial For Beginners in 2019

Keep me posted on how the strategies work out for your site. Thanks for this awesome post. I have few that were ranking in the pages and was thinking of ways of moving them up when I came across this. Your tips will help immensely in that regard. Happy to help, Nishadha. Sending some internal juice their way should definitely help those pages crack page 1. Thanks for a great post Brian — There really is a lot of stuff for me to see, how I can implement in my niche.

Hey Brian… You actually put so much information on your single post only which covers actually all seo techniques which are working like a sure shot bullet for seo specialists.

I think If I follow all mentioned describe seo tips then no one can stop me to become successful in seo for my blog. Thanks for your amazing work. Hey Brian, tons of value in this post.

I love all the keyword research ideas, broken links and much more. Well done! Hey Ian, thanks so much! Justin, thanks for your comment. I loved the part about flippa. What a great source to get ideas. Building links tends to be the hardest to do, but a few good quality links is all you need now a days to get ranked.

I currently rank for a very high volume keyword with only 5 links all with pr 3,4 and good DA and PA. Good links are hard to get but you only need a few which is encouraging! Props for this post! As you said, getting those links is the real challenge. This is awesome post, many thanks for this. There are a lot of resources where we can find new keywords ideas instead of using Google Keyword Planner and they are free! Thanks a lot for sharing these precious techniques.

Awesome Brian, As always learning new link building techniques from the expert. Great work, Thanks. I was waiting, waiting, waiting for the email from backlinko. Wow Now I know where it was! That is a huge effort, heaps of ideas that seem so obvious. Fantastic tips Brian.. Too bad that I cant use all the same tactics, as I am situated in Denmark, but stil a great read and magnificant inspiration for new creativity.

Glad you got some value from the post, Jaleel. Awesome post Brian. I was just half way down and got engaged. It was really awesome. Great work done. This was a amazing article. First of all i would like to appreciate the effort that has been put into writing this. Every point is supported by lots of pics making it quire graphical and easy to understand. Moreover all the points mentioned were quite awesome and helpful.

What do you actually DO after researching the dead link? Very interested! After you find the dead link you want to reach out to the sites that link to the dead link. Let them know they have a broken link on their site and offer a resource on your site as a replacement. I have noticed that you are creating content in short paragraphs of 2 to 4 sentences and immediately after that your starts the next para or sentence.

Any reason behind it? Long paragraphs takes away my interest and I normally quit the web. Your web is the only one, that I always read in full. Thank you Brian, Every time you publish a post. I know there are a lot of things to learn from.

Please keep going for another awesome posts in the future. Best Regards,.

Brilliant post Brian! I think this is a complete post for SEO techniques that can work in I agree with all your points. The only thing, whoever uses these methods better also be creating great content otherwise their efforts will be short-lived.

Thanks Neil. Love this post! Myself and a former colleagu did a test on it about 4 years ago and published our results which conculded what you are saying. But with a little CSS trickery one can get the code for the nav bar to be lower in the code, prioritizing contextual links. I never thought of hacking the code to make the nav bar seem further down the page. Very clever! Is it still working? By the way Brian, thank you so much for these awesome lists! I learned new strategies again. Yes, it still works.

But you may have to look a bit harder now that I let the cat out of the bag. You can also check out this list of articles with dead links: Thanks for the post, this is some seriously useful stuff. Much better than other stuff I read. Thanks James. I am blessed to know your blog so I can find out the best techniques. Thanks Brian. Great article. Thanks for the premium SEO information for the unbelievable price of free. Either way, thanks Bryon. Let me know if you have any questions about the techniques in the post.

There you go again, Brian, raising the bar. Awesome value. I made the mistake of drinking half a cup of coffee before reading this.

I learned a few other advanced link building secrets in this interview with Brian… https: This is great info. I know nothing about SEO and trying to learn. My site fell from 1 on google for over 2 years to non existent in a matter of months…. How or why does this happen?

Thanks Jessica. There are a lot of reasons for that. Could be a manual penalty, Panda, Penguin etc. Love it. Let me know if you have any questions about the techniques. Awesome tips to increase traffic traffic on the website. I was looking for some effective tips of link building.

I started off with new SEO project and I was a little confused about where to start.

2. Link to the Document Internally

Dealing with dead links of wikipedia and finding authoritative sites I found the best. I hope it will work for me. Sure you can sort the offers and get their stats, but you have to actually look into the social pages that they link to. But they all looked like this: Zero activity on that that page and the rest of the 21 applicants I had received were all similar or different shades of worse.

Wasted a good 4hrs on that bs. Thanks for sharing that, Julez. Not perfect, but should help eliminate some of the riff raff. A diamond ring is going to bring in better applicants than a free pen. Hi Brian, Blogpost like this brings back enthousiasm and motivation. After reading Moz end SEL someone who thinks out of the box is refreshing. I learned a lot here! Thank you for sharing! Mamma mia..

Get lots of inspiring ideas. Thanks Brian! But seriously, glad you enjoyed the post Yun. Let me know if you have any questions. Really awesome blog Brian. You have given unknown ways to build quality backlinks.

Glad you like that one, Chris. When I first realized that Wikipedia tagged dead links I knew I had to a test it out and b share it with the Backlinko community.

Kudos, Brian. Excellent tutorial. I think I spent a couple hours playing with all the buttons hither and yon. Great fun. Learned tons. Good clinic. I tried using 11 with the domain hunter plus. Not sure what you mean, Jamie. Not sure how Domain Hunter Plus would help…. Hi Brian, I always admire the way you write. Every article on Backlinko are true gems. Some of the above mention tips I often use for growing traffic to my blogs. While other I will definitely try in future.

About First Link Priority Rule. This rule is for external links too? If i have two anchor text for the same external website link in a article for ex…. Good question, Eduardo. Hi Brain, This post is a really eyeopener for me. Your tips and advise brings me great inspiration. Keep up the good work! Just came across your site and am totally blown away by the amount of information you have. My brain is still digesting the first syllable.

Wow thanks Brian, your techniques are awesome! Great post Brain! Really took a lot away from it. Love your out-of-the-box thinking! Hi, should publishers try to spot high ranked authors and hire them to write pieces to their sites? That can work really well, Powell, if the author has a lot of name recognition in your industry. Wow Brian, epic post! I always love reading your posts because you always seem to think outside the box. Have a good one and keep up the great work! Hey Brian Thanks for sharing nice write ups…Delicious Point is very interesting…Overall great link building techniques… Thanks again for sharing great post.

Thanks Sameer. Definitely try the Delicious link building strategy. As a few other members of the Backlinko community pointed out, Scoop. Awesome article! How do you find the URL of the dead link to take your broken link and pop it into ahrefs or your link analysis tool of choice in the first one that you suggested? Glad you liked it, Shilpi. Hi Dean! I recreated the source even better than the original and replaced it just like the previous one.

What might be the reason? Not sure, Roberto. I have a though. Now that google finally realized that the exact anchor text is spam, I believe that good anchor text technique is:.

Hi Brian, WOW!! Like you said pick one and explore. Love the way you can get keywords that will help you rank. Thanks so much. Geri Richmond. Hey Gery, Glad you enjoyed the post. Hi Brian, Thank you so much for your great and helpful post! God bless for sharing your ideas and knowledge. This is such an awesome post. Brian Dean this is a comprehensive article in which you put lots of information. I knew a few of techniques that are normally used in SEO.

Some of techniques are totally new for me and next time I will start working on them. Thanks Yves. I appreciate that. Hey Brian, Like the hundreds of people already, I thought this was an amazing post. You have a great way of breaking things down into ways that the average reader will be able to understand and make actionable.

I think this is a great resource for our readers, so I included it in my monthly roundup of the best SEO, social media, and content marketing articles. Especiallycon the wikipedia strategies. All i can say is great stuff and glad to have found this goldmine of SEO information. Its really great info and im equally pumped up to see results. Hi Is there any way to tighten up the footprint for the dead wiki links apart from in title as im geting relavant results, but also a lot of off topic stuff that coincidently mentions the target phrase in text.

Thanks Brian for sharing these points. I was desperately looking for ways to increase search traffic. Although, it is good right now, but I need more. All I was getting was basic SEO techniques which I have pretty much applied but was looking for extensive ones. These are perfect for my requirement. Thanks a bunch! Just discovered your website some days back. I am running a blog containing collection of text messages, poems and jokes.

How can i get natural backlinks for this kind of blog? This is awesome! Lots of good tips here. I used to do a lot of SEO but stopped when the latest update came out.

Appreciate you for sharing this! Another question brian.. Its about how to tutorials. People open it and get their desired info and closes it. Is it good for my blog? That can happen with how-to keywords. No worries there. As you know, when you start out, you have only a couple posts and very little credibility with other bloggers, also the search engines will take considerable time to be of any benefit initially.

Would be interesting to know how Brian Dean approaches that dilemma! In fact, Backlinko grew from zero to over 50k visitors a month with only 18 posts. Brian, This is a wealth of information with detailed, actionable strategies. I am a fan and now a subscriber to your blog. Hope to see more interesting posts. Sakthi, glad you learned something new from the post I actually learned some new stuff while writing it!

Hey thanks man, you have described all the the techniques to building great backlinks in detailed , the 1, 2, 3, 13, 14, 15, 16, 19, and 21 are the must try for anyone, as they are the easier and seems to much effective, gonna try all of them…thanks.

This post is extremely helpful to any blogger who want to hit at the top for some keywords or want to rank their pages from last pages to first page. Hi Brian, My competitor is market leader from past 4 years, his linki building is mostly links in article directories and link directories. He is adding just 1 link in his articles to homepage without any anchortext. The anchortext is the complete title of his homepage. Why he is on top of the list?

Not sure, Micheal. That website has original content and loves by users, and I accept this truth. Now that is a repository of solid SEO tips. The article is for keeps. Something to refer back each day to work on. Made my day, no doubt the techniques are awesome. Great post Brian. Quick question. Are these the main link building that u do, or are these in addition to some other link building? For example, on a brand new site do u just start these techniques, or do u do any web2.

Great tips! Thanks for the tips. I spent about an hour reading through and clicking over to everything. Super, super helpful. Thanks for your good work. That was an incredibly detailed article, long as well, but I am glad that I read it.

1. Choose the File Name Carefully

Most of these techniques I never heard about before. I found the techniques 1 and 8 most valuable. Now its time to get the posts sitting on 2,3 pages to first page. How have I never come across this blog before. Found it through a recomendation on UK business forum and glad I did. Some great tips on here that i will certainly be using… Oh where do I start…..

Wow very nice article Brian. Perhaps this is one major reason why my site died. I was not paying attention to links.

Some of the techniques you mentioned here seems do-able enough for me.Create a simple directory structure Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site.

I have a though. Thanks Brian, I am excited about building new links to our website using some of your techniques. What might be the reason? I already grabbed a couple of these and shot them over to my assistant to hammer through this week. First, head over to Reddit. On Page SEO is not as simple as a checklist any more of keyword here, keyword there.