“think in new boxes.” In this way, business leaders can mar- shal their companies' creativity and give them a real compet- itive advantage. We Cannot Think. Editorial Reviews. Review. Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to . Thinking in New Boxes. MedTech – Brussels – 1/7/ Luc de Brabandere - BCG Fellow. Page 2. Page 3. Page 4. Page 5. Page 6. Page 7. Page 8. Page 9.
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"Thinking In New Boxes" by Luc De Brabandere and Alan Iny is a good title for anyone wanting to improve their creativity in a business setting. Request PDF on ResearchGate | Thinking in New Boxes: A New Paradigm for Business Creativity | Change is coming faster than ever before and in order for. A10AE3C4A2C65CA6FDB1AF. Thinking In New Boxes. Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding.
Without these models, we would lose our ability to think efficiently. While you know that not all vehicles of that color will offer you a ride, you can nonetheless rule out numerous non-taxi cars in your search for a ride from point A to point B.
Almost instantly, you will develop a new box based on the new information from your environment, and thus keep a keen eye out for a yellow car if you need a lift.
You can be comprised of an infinite combination of identities — for example, an IT specialist, an Australian, a woman and so on — and thus there is an infinite number of boxes outside your specific worldview.
Rather, innovation requires you to develop entirely new boxes. Tunnel vision occurs when you lose the awareness that your individual perception of the world is merely an interpretation based on a subjective sample of information. What you perceive is not some objective reality, nor is it even the best guess at what an interpretation of our complex reality should look like, and believing your box is the right one constrains the realm of the thinkable.
And in , our understanding of Earth as a round globe was once again dethroned, this time by a more potato-shaped model.
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And that model will also need to be adapted as rotation and gravity change the landscape of the Earth. This tunnel vision can be severely damaging for creative thinking. Just look at Bic, a company that up to the s defined itself as a manufacturer of plastic ballpoint pens. But defining themselves in terms of ballpoint pens was too constricting: their only opportunities for innovation were limited to different colors and designs!
If we can overcome tunnel vision, we can create new boxes that offer a range of fresh possibilities. And when Bic altered its self-perception from a pen producer to a plastic products producer, it was suddenly able to branch out into a wider array of products from lighters to razors and even cell phones. So how can we break free from conventional thinking and build new boxes?
The following book summarys hold the answer. Developing an awareness of boxes and the limitations they place on our thinking is the first step to getting into the engine room and taking control. Start with the simple understanding that sticking to the familiar will always feel right. The human mind tends to cling to its existing set of boxes, unconsciously accepting information that confirms our worldviews and discarding contradictory information.
This, of course, makes it difficult to adjust our perspective. For example, when Dick Fosbury set a new Olympic record for the high jump in , he was ridiculed for his unconventional technique. Although jumping backward enabled him to jump higher than anybody else, people simply felt he was doing it wrong. Guess what: Since no one has won a gold medal in high jump without using the appropriately named Fosbury Flop!
Second, realize that the human mind has an unreliable default setting.
As a consequence, we make logical errors and often miscalculate probability, value or risk. To illustrate this, imagine a frozen pond in winter. Most people would feel more secure skating on the ice if they could see others out there doing the same.
Furthermore, as research in behavioral economics has shown, cognitive biases also affect our financial and business decisions. But once you are aware that all our subjective and collective models of the world, i. Recognizing and challenging your boxes is the key to creating new ones. Rather, you must ask yourself: Will this box still be useful tomorrow?
For decades, it was understood that male teenagers and young adults were the target market for video games. No one questioned this assumption. After all, why change a winning concept? Say, for example, that a video game company has successfully tapped into new target groups, such as women and toddlers. Good job! What do they want to play now? Answering this question will require a new box. Never forget that even the greatest new idea is destined to become obsolete one day.
No matter how thoroughly and deliberately you develop your boxes, you will always have to come back to square one and start all over again. Thinking in New Boxes Key Idea 5: Step two The idea that great innovations come from geniuses who find inspiration from within is romantic, but bogus. For this reason, we need to be diligent in gathering information to remove the blinders imposed by your old boxes. The authors identify areas where we need to gather information: the global environment society, economics, science, etc.
The goal of this step is to generate questions, not find answers. Concerning global trends, Ultragames is affected by an aging consumer base along with the evolution of the internet and mobile technology. English ASIN: Enabled X-Ray: Share your thoughts with other customers.
Write a customer review. Read reviews that mention new boxes outside the box thinking in new doubt everything highly recommend luc de brabandere business creativity new ideas creative process alan iny case studies brabandere and alan new paradigm paradigm for business mental model deductive reasoning well written everything explore new approaches thinking outside.
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Hardcover Verified download. They have a fictitious case that runs through the entire book about a video game company. If you learn by following one example, you will like the book more. I find it a bit tedious and overly pedagogical.
The authors have really wanted to write a North-American style book. Whether this is good or bad depends on your expectations, I think this book contains a lot of useful anecdotes if you are a consultant or educator. The reading is kind of pedestrian, but if you want to pick up anecdotes, I would recommend the book.
Otherwise I would give the book a pass. site Edition Verified download. I thought I knew a lot about workshops, Innovation and methodologies. I really enjoyed this book and found new ideas in it. Thinking in new boxes has become a concept I apply all the time now. Really good information here. One person found this helpful. I just never could get into this book, a struggle to decipher any guiding principles. Maybe my expectations were too high. Seemed like just an overly expanded magazine article.
Some of the examples were interesting, but I did not learn anything useful as a take away for other situations. The best thing I got out of this book came from the site blurb. A wonderful addition to my library. I discovered Luc Brabandere on Coursera. I highly recommend both the book and the course if you are seeking a new approaches to moving people and new ideas through the workplace. This book provides a well structured method to think about thinking.
There are several good suggestions and it reminds readers to keep their biases in check. One of the best of its kind. Well explained and easy to understand for non-academics. Creative thinking is more a metter of "thinking". It is not just thinking out of the box but looking to the many boxes where our answers ares.
Creativity and innovation are capacities everybody can develop following a sound methodology and overcoming common fears. See all 63 reviews. site Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.
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Enabled X-Ray: While you know that not all vehicles of that color will offer you a ride, you can nonetheless rule out numerous non-taxi cars in your search for a ride from point A to point B.
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This collection offers a fascinating look at the wide world of insects. How to generate scenarios: Trends — long term industry trends Wild card and extreme possibilities — very unlikely but very impactful events US is split into two parts, volcano ash prevents air travel in the certain region, etc.
Any idea, no matter how brilliant, will eventually need to be replaced. Mammals Photo: Burke Museum Mammals.